The success or failure of a digital marketing dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and ...

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

In his now-classic book “The Visual Display of Quantitative Information,” Edward Tufte showcased a thematic map by the French civil engineer Charles Joseph Minard. Drawn in 1861, the map uses various ...

In this series, we’ve been examining the 5 keys to designing and deploying an effective marketing dashboard. They are: Building cross-functional alignment on the role of marketing in the organization; ...

No self-respecting marketing team would be without a business intelligence (BI) dashboard today. They’re immensely popular for good reason; a well-planned dashboard helps people to make sense of huge ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in ...

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. For the purpose of this ...